Retail

How a good deal time should a psyche operating policeman spend with Customers? darn information an bind round the chief operating officers each week checklist, single thing that amazed me was that no day was indicated for interacting with customers or investors in the checklist. I could not blame the writer of this article because the brain of many people regarding a chief executive officers figure assumes it is all about office work. However, John Quelch dress it b ar in this article that interacting with customers, leave alone the investors should be a ritual and not an exception. Quelch (2008) stress that the problem is that about chief operating officers have not risen up the rank do marketing or sales in such a way that they understand the importance of the customer to the business. He argues that much than ever, businesses need aggressive marketing skills and this can be achieved besides when a CEO leads as an example. Quelch (2008) argues that a CEO should cover into a balance between interacting with customers and his office duties. Underpinning the importance of customers to businesses, Quelch argues that they be the force that drives all cash flow for the business. This means that they argon the lifeline of the business. A CEO show is committed to the victory of the organization should take their time to understand the lifeline of this business.

Unfortunately, Quelch stresses that it is toilsome for a CEO to understand organizational customers through interpretation market research data on a computer. A CEO has to come down from the office and meet the customers where they be their homes, on t! he job sites, or in their offices depending on the temper of the business. Quelch does not specify the amount of time that a CEO should take interacting with customers. This should be a personal decision to be made by a CEO depending on the temperament of the business. However, he also cautions against overindulging in the practice. This means that a CEO should strike a balance between the time worn out in the office and that spent interacting with the customers....If you want to get a full essay, order it on our website: BestEssayCheap.com

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