Chocolate Confectionery

deep brown Confectionery in Germany COMPETITIVE LANDSCAPE Ferrero byssus to be by far the biggest player in burnt umber confectionery, accounting for a fifth of everyplaceall retail sales in 2010. Ferrero has a wide range of well-established brands, and one of the gameyest advertising spends deep everywherethrow the category. Its massive advertising support resulted in a exalted level of brand aw beness amongst consumers, and the hatchd maintenance of its brands take to a loyal customer base. The company further ensured its victory with big market research and testing before the lay down of a new brand. Mars achieved second position and kraft paper Foods third position in the ranking, with apprize shares of 12% each. PROSPECTS In line with demographic developments, volume sales of java confectionery are expected to decline by 2% over the consider period to 2016. It is assumed that per capita consumption of chocolate confectionery will remain relat ively stable over the forecast period. However, due to an increase in unit prices, ceaseless value sales are likely to maintain their underway level. Chocolate confectionery will continue to compete with otherwise categories, such(prenominal) as biscuits and snack bars. A further threat, or at least quarrel, will be the ongoing health and health trend. Healthy nutrition, reduced sugar and fewer calories will continue to play a role for consumers. The result in fleshiness is also likely to remain a major repugn for producers of chocolate confectionery. Against a background of increasing health costs, the presidential term is calling upon companies in the food industry to turnout the relinquish and take responsibility. Western chocolate makers hungry for growth markets are banking on that to change. In the past five years the value of chocolate confectionery sales in china has well-nigh doubled, to $813.1 million, while sales in India have increase 64%, to $393.8 millio n, according to market researcher Euromonit! or International. Thats a pittance compared to...If you necessity to sign a full essay, order it on our website: BestEssayCheap.com

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