Analysis of the Four Season's Hotel and its business strategy in the luxury hotel Industry

INTRODUCTION Methodology of Report The following report was derived from the pristine use of secondary sources, in addition to telephone affair with hotel representatives. Secondary sources included research from the Internet, industry books, company merchandising communications, trade and general short letter newspapers and magazines, among others. Through entirely the sources, relevant data and information was extracted into the reports appendices. after(prenominal) individual analysis and stem discussion, the following report was devised. The formula of this report is to provide a macro examination of the highlife hotel industry and specifically the future outlook of Four Seasons Hotel and Resorts, Inc. Company explanation and Background The mass for Four Seasons Hotel and Resorts (FSH) began back in the 1960s when current professorship and CEO, Isadore Sharp, envisioned a opulence lodging chain that was sufficient to quite a little itself apart by focusing on change and fiber services. This has proven to be a fruitful schema as FSHs success has placed it as one of the worlds largest luxury hotel duress and has earned a 5-year return on truth of slightly 19-20% (Refer to Appendix 16). Today FSH has expanded from creation a single hotel operational in one ground to having 55 properties in 25 countries. FSH is mostly tangled with focussing operations in hotels and resorts, however, it has recently ventured into non-hotel endeavours.

The firm is shortly elusive in 3 lines of vocationes, ranging from hotels to resorts to residential condominiums all just just about the world (Refe r to Appendix 9). The origin of FSH was root! ed in ownership operations, whereby the corporation owned both the real demesne and the building. In addition, the firm would manage the hotel or resorts daily operating(a) activities. In more recent times, FSH has realized that perplexity operations is actually a more lucrative product line model that also minimizes risk levels. If you want to get a full essay, order it on our website: BestEssayCheap.com

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