Mojo Campaign

MOJO CAMPAIGN Our Objective: 1. bring in brand awareness among university students 2. enlarge work at their stores located close to major universities in Lebanon. Our earr individually: Market research says that university students would be an excellent consultation to reach. Our outline: Different strategies pass oning be applied concord to geographical location of the university and demographics of tar mother audience. A key pass on should be created that relates to the university students. Beirut range: AUB, LAU Kesrouan Area: NDU North Area: LAU, Balamand The elbow grease go away first be use in AUB and NDU. A Mojo Café testament open near these universities as a test. If the shake up proves to be successful, the coffee brook shall open near the different universities. Aside from the individual plans for each location, Mojo will be sponsoring a rally paper amongst the various universities. This event will be discussed later in details. Timin g: The best beat for this campaign will be between May and June where MOJO could advance from outdoor activities before the spend heat wave. Spring time events admit Founders Day at NDU and outdoors at AUB during May. Our Tactics: 1. unloosen coffee day: Free sample coffees for everybody. 2. Website: www.mojo.com.

lb Create a club for customers who come close frequently at MOJO COFFE HOUSE. Create prizes for reaching a accepted amount of coffees. 3. pageant of a big screen at the coffee brook (all branches) for the world cup event and obtain students. 4. Create the MOJO newssheet to be distribut ed among the mentioned universities. The new! spaper will include comments and feedback from customers, events that Mojo has done (with pictures) and will do, and games with prizes. 5. Flyers to be handed out through with(predicate) the campus or laid on car windshields. 6. Small bands or the Music edict in collaboration with Mojos drinking chocolate will bring a small show during luncheon break. The events that will be held exclusively at NDU are: 1....If you requirement to get a full essay, order it on our website: BestEssayCheap.com

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