Barclays Contactless Payments

Using the company report that you purposed for Activity 1.1, use your notes from practice session chapter 7 of the recommended text to identify the competitory prefer of your selected organisation. How sustainable is the competitive improvement, what forces might erode its competitive advantage? You should institutionalise your answer to the discussion board and earmark feedback to the postings of at to the lowest degree two other students. Barclays competitive advantage As a whole company, Barclays Bank identifies sustainability methods as a means of recognising and managing the economic, social, and environmental issues across the Group, and at the same time, contributing to the wellness of the social club (Datamonitor.com, Barclays Bank report, 26 Feb 2010), this to give them an overall competitive advantage. As Barclays Bank PLC is a multinational company, so I throw decided to focus in on their credit card, Barclaycard, do up of the company. From there website they indicate that their priorities are to build the dress hat coin bank in the UK and accelerate growth of global aires (Annual Report, 2011)and there is ejection for their credit card facilities. In general, Barclaycards schema has been to punctuate a focus on beingness different.

Differentiation has been specify by Porter(1998) as a sustainable advantages that allow it to provide buyers with something uniquely valuable to them. Carpenter (199) describes specialty is a competitive advantage which identifies a valuable, relevant, but unmarked dimension of a output. They have one concept of a car d where guest catch up with by card and d! eliver of the balance at the end of the month or pay interest on the remainder. and (2002) proposed differentiation as business strategy that brings value to your product and to your customer. (2000) suggested the essence of differentiation is offering an pickaxe that the competition cannot or does not offer. A successful differentiation strategy allows the business to provide a product/ advantage bundle of...

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